Have you found your Business Sweet Spot?
For women who want their consultancy, agency, or practice to be profitable, sustainable, and enjoyable.
It's where discernment shapes strategy, systems create visibility, and self-leadership fuels success.
The Threshold Problem we often see…
Your business looks good on paper. Clients love your work. You’ve proven you have expertise that’s needed.
And yet…things aren’t flowing. Your business isn’t growing in the way you’d like it too, and you’re not sure how to change that.
Perhaps you share some, or several, of these symptoms?
You deliver powerful work — but struggle to clearly articulate and position your unique thinking.
Your intellectual property lives largely in your head, not in named frameworks that differentiate you.
You rely on referrals and inconsistent marketing tactics and quietly worry about pipeline.
You’re visible online but your digital presence isn’t intentionally designed to position you or generate enquiries.
You’re busy delivering client work while your own growth keeps slipping down the list.
You’ve plateaued - not because you lack capability, but because your positioning, leverage, and systems haven’t caught up with it.
You’re busy delivering, juggling priorities that all feel urgent but the business itself doesn’t feel as clear, visible, or consistent as it should.
And the thoughts keep cycling.
What should I be focusing on right now?
What’s next?
And what can I stop worrying about?
You don’t need more tactics. You need discernment before taking action, and that’s exactly what we provide.
What is Business Sweet Spot?
Business Sweet Spot is a mastermind and community for service-based business owners who want clarity, confidence, and sustainable momentum - without burning out or overcomplicating things.
It’s a collaboration between Angela Raspass and Leanne O'Sullivan, bringing together three things most business support treats separately:
Business clarity & design
(what you’re building, who it’s for, how it works)Digital visibility & marketing systems
(web, content, social, search - an ecosystem that connects them all)Self-leadership & confidence
(decision-making, consistency, capacity)
Because we know that without clarity, marketing doesn’t land. Without visibility, great work stays hidden. And without confidence, even the best strategy stalls.
Business Sweet Spot is designed for established service providers who want more.
You're likely to be a:
Consultant, coach, or strategist serving business clients
Allied health professional building a private practice
Professional service provider (accountant, lawyer, HR specialist)
Agency owner ready to scale smartly
You're past the startup phase and may:
Have established clients and want to grow
Be ready to pivot into a new specialty or niche and reposition yourself
Be transitioning from one model to another (e.g., consulting to thought leadership, service delivery to strategic advisory)
And you want your business to serve you as much as you serve your clients.
Who is this for?
The Business Sweet Spot Model
You didn't start your business to feel exhausted, invisible, or trapped on a revenue treadmill.
You want more consistent enquiries, better clients, and the revenue that reflects the value you deliver, without sacrificing your wellbeing.
The Business Sweet Spot is where three elements intersect:
The women we work with want a business that’s:
sustainable - you can keep showing up
profitable - you’re paid well for the value you create (without empire-building pressure)
enjoyable - the work energises you and makes an impact
Where they meet:
Sustainable + Profitable = STREAMLINED (Clear focus, smart systems, no wasted effort and growing revenue)
Profitable + Enjoyable = THRIVING (Consistent income without burnout, clients who value your work)
Enjoyable + Sustainable = MAGNETIC (Natural attraction, visibility without exhaustion)
The Sweet Spot: All three working together. A business that's profitable, energising, and built to last - with the growth trajectory you've been working toward.
Your Business Sweet Spot Pathway
The Sweet Spot Pathway is organised around four core pillars so you’re never guessing where to put your energy.
You’ll know what to focus on and most importantly - what’s safe to ignore because it’s not right or relevant for you.
Vision & Plan
What impact do you want to make and why?Positioning & Authority
How do you build a reputation for the work you're here to do?Marketing & Sales
How do the right people discover and hire you?Sustainable Growth
What systems do you need to support you and your goals?
This is discernment in action: We help you see what actually matters for your business now, next, and later so you have clarity before you take action
Meet Your Business Sweet Spot Guides
Angela Raspass | Business Strategist and Mentor
Focus: vision, business model, positioning clarity, packaging and pricing, self-leadership.
Angela has been a thinking and growth partner for hundreds of solo and small business owners since shifting from an agency to mentoring model in 2003. She also co-runs Sailtime Australia with her husband, and has been the external marketing consultant to a major accounting association for 14 years.
Described as warm, incisive, direct, and fast, Angela asks questions that spark new thinking and contributes fresh, game-changing observations. One of her favourite client feedback snippets is: "It’s like you released the handbrake I didn’t even know was on! "
As a late-diagnosed ADHDer (at 53), Angela also brings deep understanding of sparky-brained challenges, but her work serves all businesswomen navigating thresholds and next chapters.
Her core philosophy: your business should serve you as much as you serve your clients.
Leanne O'Sullivan | Founder: Adventure Digital
Focus: digital visibility ecosystem - web, content, social, search
Leanne is the founder and CEO of Adventure Digital, with over 20 years of experience working with service-based businesses, especially consultants, thought leaders, and professional service providers, helping them achieve their goals through smart, achievable digital marketing.
Her "Digital Ecosystem" approach goes beyond the pretty and focuses on the strategy and systems you need to build sustainable online success: web foundations, SEO/AEO, content development, lead generation, marketing automation, and conversion strategy.
Having spent much of her career working in regional Australia, Leanne understands the unique challenges, and real strengths, of doing business outside the metro bubble.
Her core philosophy: Community matters. Relationships matter. And a smart, well-executed digital strategy helps you build both.
The Power of This Partnership
For over 10 years, Angela and Leanne have been informally collaborating, sharing insights and observations as they served similar audiences - primarily women heading up solo and small service-based businesses.
They could clearly see that you don’t need to do all the things to build your business. Strategy doesn't stick without self-leadership. And neither works without visibility.
You can have the clearest business plan in the world, but if no one knows you exist, it won't matter. You can be visible everywhere online, but if you're exhausted and second-guessing every decision, you won't sustain it.
And so they decided to join forces to bring this synergy to Business Sweet Spot: Strategic clarity meets digital systems meets self-leadership. You get the full picture and the support to implement it.
What makes Business Sweet Spot different?
1. Discernment Over Overwhelm
Most programs pile on tactics. We do the opposite.
We help you stop as much as we help you start. Filter the noise. Identify what matters. Let go of everything else.
2. Integration That Actually Works
Angela brings: Business strategy, offer design, differentiation models, client pathways, and the self-leadership to execute with confidence.
Leanne brings: Digital ecosystem strategy (web, SEO, content, lead generation), visibility infrastructure, conversion frameworks.
Together: You get strategy AND systems AND inner authority. Most support gives you one. We give you all three.
3. Real Community, Real Support
Transformation rarely happens in isolation. It happens in connection.
You'll have our expertise AND a community of women navigating similar thresholds - women who get it, celebrate wins, and share what's worked.
What you’ll experience as a Member
Business Sweet Spot isn't about consuming endless content or collecting more frameworks you'll never use. It's about strategic clarity, visible presence, and sustainable momentum, so you can build a business that actually serves you.
Here's how we make that happen:
When you join
Month One: Foundation and Focus - $1295 + GST
clarify what matters most at your current stage of business
identify where your focus will have the greatest impact right now
reduce guesswork and second-guessing
set up a way of working that fits around your energy, capacity, and commitments
This is about creating direction that fits you - not a plan to maintain.
With Angela: Personal Business structure and strategy session using her Legacy Lens™ assessment and a Cappfinity Strengths Profile. Together, you’ll map where you are now, your differentiation model, service arc and the goals you’d like to reach.
With Leanne: Personal Digital ecosystem audit of your current online presence -website, SEO, content, visibility infrastructure. You’ll identify what's working, what's missing, and where the quick wins are in alignment with the goals set in your structure and strategy session.
The result: You know exactly what to focus on, what to stop doing, and what pathway you're on, so you're not guessing or following someone else's playbook.
Ongoing Support
Once you’re oriented, you’ll be supported through a steady rhythm of guidance, accountability, and connection both virtually and in-person. The monthly fee is $695 + GST.
The Virtual
Spaces
Weekly Action Hour:
A focused co-working space to turn intention into progress so you build traction.
Fortnightly Group Coaching Sessions:
Perspective, confidence, and decision support as you navigate priorities, challenges, and next steps.Monthly Deep-Dive Sessions
We’ll explore themes across strategy, visibility, marketing and sales along with wellbeing and personal growth topics.Quarterly Book Club
A fresh title each quarter chosen to stretch your thinking and support your growth. Books are included (your choice of format: paperback, audio, or Kindle), plus discussion threads and live author Q&A sessions when possible.Circle Community Access
Your between-sessions space for questions, feedback, accountability, and celebration, not on Facebook, but in a curated, focused environment.Resources and tools
We’ll share frameworks, prompts, and shared wisdom to support your thinking, alongside a community of women navigating similar thresholds.
The In-Person Experiences
Insight Tables and Office Hours
Intimate gatherings for breakfast (included) followed by a members-only coaching hour. Current locations are Sydney, Canberra and Wollongong.
Workshop Retreats
Three times a year, we gather at Peppers Craigieburn in the Southern Highlands, a heritage manor house surrounded by beautiful grounds and space to breathe.
Get these dates in your diary!
March 23-24, 2026 | 2-Day Planning & Momentum
Anchor into your year with strategy, clarity, and focus. Leave with a plan that actually fits who you are.July 27, 2026 | 1-Day Mid-Year Recalibration
Course-correct, celebrate progress, and strengthen your second-half plan.December 7-8, 2026 | 2-Day Reflection & Vision
Close the year with reflection, harvest lessons, and design what's next with intention.
Day catering and facilitation included. Accommodation is an additional cost - Peppers offers a special members rate including breakfast.
What it’s like to work with us
Kim Crowley
Personal Stylist
Angela isn't just a mentor – she's a partner in your growth. Her blend of big-picture vision and detailed action planning is incredible – she doesn't just give you ideas, she helps you turn them into actionable strategies that deliver real results.
What impressed me most was her ability to see possibilities I couldn't see on my own, then help me build a pathway to actually achieve them. She challenged my thinking while keeping everything grounded in what was actually doable for my business.
The impact of our work has been profound - my revenue has grown significantly, enquiries are flowing in, and I have a waitlist. But beyond the numbers, I now have clarity on my direction and confidence in my decisions."
Leisa Sadler
LMS Consulting Group
"From my very first conversation with Leanne about my website, I felt confident she would deliver what I needed. Her experience working with 'corporate escapees' is grounded, her approach akin to being your business partner.
She was patient while encouraging, provided direction while ensuring my input was reflected, and critically kept me focused when I was stalling. I had confidence and trust in Leanne at every step - she identified the best fit solution for me and brought it to life seamlessly”
Ann Buchner
Media Trainer & Communications Coach
"As a sole trader and sole parent battling isolation, I needed someone in my corner. Angela's Business Mastermind delivered all that and more.
Having the support and accountability of such a wise and nurturing circle of belief-buddies who generously share their business expertise in the bi-monthly group calls, combined with Angela's razor-sharp, creative mind, is a priceless combination.
I've invested in other business programs before, but none have delivered the results I needed to level up like the Mastermind with Angela”
Jane Jackson
Career Coach
"I met Leanne through Service NSW Business Connect program and am very impressed with her professionalism and pragmatic approach to business marketing.
Leanne has a wonderful manner, is knowledgeable, and has a no-nonsense approach which I appreciate. If you're looking for support with a solid understanding of marketing, I highly recommend Leanne!"
Wendy Kendall
Founder: Inspiring Psychology Practices
"After working with Angela in individual sessions, I radically scaled down less profitable areas and created concrete plans for scaling up the more profitable work. My business plan became much more coherent and focused on that sweet spot of profitable work.
I then joined Angela's Business Mastermind and benefited from entering her wonderful network of women who are playing a bigger game in their businesses, having fun, and enjoying their progress along the way.
Angela is great at drawing out common themes and principles across different industries and sectors, so we all learn from one another as well as within our own businesses. I recommend Angela to anyone looking to play a bigger game with structure and encouragement without being nannied and bossed around!”
Bonnie Tratt
Dart Learning
"Over the past 12 years, I've had the privilege of working closely with Leanne. Her remarkable experience and exceptional skills have been pivotal to the success of DART Learning online.
Leanne's passion for helping projects thrive through digital marketing is evident. Her strategic thinking and technical knowledge are first-class. She ensures tasks are completed promptly and within budget, with a practical, results-driven methodology.
I wholeheartedly recommend Leanne as a digital marketing expert. Her passion, strategic thinking, and results-driven approach make her an invaluable partner for any organisation looking to flourish in the digital landscape."
Sarah Denholm
Speaking Coach & Trainer
"When I first connected with Angela, my business was already a success, but I knew I was stuck inside my own bubble and needed a fresh perspective to help me develop clarity and new strategy for my next level of growth.
I don’t see myself as a natural entrepreneur, but I needed to be entrepreneurial, and as a cautious person, I suspected I might be in danger of undervaluing my work. I needed someone to come in with energy and experience who would be in my corner. I wanted that someone to be able to provide both high-level vision and detailed, actionable steps to help me grow – that’s a big ask as these are usually quite distinct skill sets, but in Angela you have both.
Since our work together, I've experienced tremendous growth. My revenue has tripled. My reputation has grown. Potential clients had a clearer understanding of my services, so the enquiries that arrive are pre-qualified, making sales conversations easy and even enjoyable.
There has been so much traction that the investment I made has definitely paid for itself dozens of times over - it’s why I keep coming back”.
Ready to find Your Business Sweet Spot?
Here's what happens next:
Book a complimentary 30-minute conversation with Angela and Leanne
We'll ensure Sweet Spot is the right fit for where you are and where you're heading
If it's a yes: Receive your welcome package and onboarding materials
Begin your transformation: Schedule your Month 1 intensive sessions
Join us: First retreat March 23-24, 2026 at Peppers Craigieburn!
Become a Business Sweet Spot Member
You can book a call with us to explore whether Business Sweet Spot is right for you or, if you already know it is, complete the “I’m In” registration form!
FAQ’S
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Item Business Sweet Spot is designed for thoughtful, capable women who already have a business, not those just starting out, and not those looking for a quick fix or someone to tell them exactly what to do.
It’s likely not the right fit if you’re looking for:
a step-by-step formula to follow
guaranteed outcomes without personal effort
or a short-term program with a defined end date
It is a good fit if you value discernment, want to think clearly about your business, and are ready to take responsibility for your decisions - with experienced guidance and support alongside you.description
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Business Sweet Spot is designed for women who already have a business in motion, typically service-based, and are ready to strengthen clarity, visibility, and momentum.
Many members will:
have clients, but want more consistency or better-aligned work
feel their expertise isn’t fully visible or understood
are juggling delivery with business development and want more focus
are at a threshold where “doing more” no longer feels like the answer
You don’t need to be at a specific revenue level, but you do need to be actively building a business and open to reflection, refinement, and growth.
If you’re unsure whether it’s the right stage for you, that’s exactly what the conversation with us is for.
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Business Sweet Spot doesn’t fit neatly into a single category and that’s intentional.
It’s an ongoing mastermind and membership community that blends:
strategic guidance
practical visibility and digital systems support
self-leadership and decision-making confidence
and peer wisdom
There are coaching elements, consulting-style insight, structured frameworks, and supported implementation - but the focus is always on helping you think clearly and act intentionally in your own business.
Rather than being told what to do, you’re supported to see what matters most now, and to take actions that fit you and your business.
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That’s more common than you might think - and it’s very welcome here.
Business Sweet Spot isn’t built around a single “right” business model or personality type. It’s designed to support women whose businesses are nuanced, evolving, and sometimes don’t fit into neat categories.
The work we do starts with your context:
your strengths
your values
your clients
your capacity
your goals
Rather than trying to mould you into a template, we help you clarify and strengthen what already makes your business distinctive and build visibility and systems that actually support that.
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There’s no expectation to attend everything, keep up with all resources, or perform in any particular way.
What is expected is a willingness to:
engage honestly with your business
take responsibility for your choices
act on what you decide matters most
You’re encouraged to use the support available in a way that serves you, knowing support is there when you need it, without pressure or comparison.
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Our first event is the two day Planning retreat March 23-24 at Peppers in Bowral. In the lead up to this you’ll be “onboarded” with your audit and strategy sessions with Leanne and Angela.
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Sweet Spot operates on an ongoing membership model. New members can join at the start of any month.
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I get it - life happens! Our weekly group calls calls are recorded and available in the Circle community, and you can pose a question you have, and we’ll answer it, even if you can’t make it to the call. Our in-person events are scheduled well in advance, which we hope helps you to tame your diary.
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Absolutely. The structure is designed to work WITH different thinking styles, not against them. You'll find dedicated support for sparky-brained challenges, plus flexibility when you need it, because Angela has lived experience and ADHD-Informed Coach Accreditation .
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Membership is ongoing with monthly payments. You can cancel with just 30 days’ notice, though we do hope you stay and grow with us.
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They're optional but highly valuable connection and discussion opportunities. Even if you can't attend the breakfast, you're welcome at the Office Hours session that takes place immediately afterwards.
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You can invest in additional one to one business or digital marketing strategy and mentoring with Angela or Leanne at member rates.
A note about taking the leap
If you're hesitating, that's okay. We get it.
There's the voice that says you should figure this out yourself. The vulnerability of letting someone see behind the scenes. Maybe even fear of being let down again.
It took both of us years to realise it was okay to admit we didn't have all the answers. That investing in support wasn't inadequacy - it was wisdom.
You don't have to do this alone.
With the right support, you'll make more progress, gain clearer direction, and actually enjoy the journey - because you're not figuring it all out in isolation anymore.
If this feels right, we're confident you'll thrive inside the Business Sweet Spot Community.
