If you want your business to do good,
feel good and be richly rewarding…
I’d love to help!
There’s more potential inside you and your business.
But unlocking it? That can feel frustrating and draining.
It’s a feeling so many women have shared with me over the years, I gave it a name - Perpetual Potential - it's disheartening and exhausting, and over time, it erodes your enthusiasm and confidence.
I also know without a doubt that you have immense value to contribute, that the unique blend of experience, skill, strengths, and insight you have built over the years is impossible to compare with anyone else, so please stop trying to squish yourself into some sort of "what the market says you should do" box.
Because that, more than anything, is what makes being in business harder than it needs to be.
Perhaps you recognise some of this...
Enquiries do arrive, but not consistently enough - and rarely because someone specifically sought you out. You're not always sure what to do about that.
You want to grow, but it’s not just about getting bigger. You want growth that means something - deeper impact, a business that genuinely makes a difference and rewards you - not simply more hours, more hustle, more of the same.
You’re making most of your decisions alone, without a trusted sounding board who has taken the time to understand where you've been and where you’re heading. And that isolation is more exhausting than you let on.
And underneath all of it? A quiet frustration you can't quite name.
You know you're good at what you do. Your clients know it. But somewhere between knowing it and claiming it, something gets lost. You struggle to articulate what makes what you do distinctively valuable, and that gap shows up in your marketing, your pricing, your confidence, and your consistency.
If you're nodding, you're in exactly the right place, and you can read more about what’s going on here.
How I work.
I see what you can't - the unique value embedded in your expertise that's often invisible to you because it feels like 'just what you do.'
We’ll explore who you WANT to make a difference for, the reasons why, and in what ways.
When we have all of your ideas out on the table we’ll work together to shape them into an approach that energises you, that you are excited to share. And then we’ll define the ways for you to communicate what you offer with clarity, confidence and greater ease.
Yes, there's deep strategy and structure I bring to this work, but the best strategy in the world means naught when it doesn’t feel like a true expression of who you are and how you want to work.
Who do I work with?
I work with established businesswomen - consultants, coaches, service providers, practitioners and founders who've proven their expertise and are ready to deepen their impact.
Many of my clients are sparky-brained (creative, fast-thinking, multi-passionate - often with ADHD like me, diagnosed at 53). Others aren't wired this way at all but value that very energy and fresh perspective I bring to our work. They borrow my pattern-seeing brain for creative strategy and my ability to spot connections others miss.
All of my clients - whether sparky-brained or not - need someone who can see what they can't see, connect the dots they're missing, and help them become confidently and distinctively positioned in their market in a business that does good, feels good, and richly rewards them.
Perhaps you do too?
You can read more about who I work with and the challenges in your business we solve together here.
Your business becomes sustainable when it serves you just as much as your serve your clients.
That's why I blend strategy AND self-leadership - because when they’re combined the impact of this synergy is indisputable!
And the icing on the cake?
I understand your fears and frustrations, because I’ve worked through a ton of them myself.
But I don't have access to that voice in your head that tries to constrain you, and so it will never stop me from seeing the depth and breadth of the possibilities that await you in your next chapter.
You can borrow my belief in you
until you have it for yourself...
I’d love to help you too!
Take a look at how we can work together
MY BLOG
Second-hand success never fits quite right when you’ve adopted someone else’s goals - work harder, scale bigger, be everywhere... Your definition of success should change with your life chapters and you have permission to define it without apology.