For women running service-based businesses ready to cut through all their ideas and options - and get clear on what matters next.
Finally, business strategy that gets your sparky brain.
It starts to make sense when you see the patterns.
You’re not starting from scratch - you’ve already built a business with your expertise, and your clients value what you do. But on the inside, you still feel the gap between where you are and where you thought you’d be by now.
You have loads of ideas and options - how to run the business, what services to offer, how to market... Knowing what to do when is confounding, and so your focus and priorities keep shifting.
You’re aching to have a more significant impact, and you know that potential is within you, but the true value of your work can be tricky to explain and doubt still dances around the edges of your ambition.
When these challenges keep recurring, it’s all too easy to see them as evidence that you’re not focused, disciplined or capable enough. But they’re recognisable patterns that many other women experience too, and they begin to make far more sense when you understand how your sparky-brained self naturally thinks, feels and works.
What I mean by “sparky-brained”
I use “sparky-brained” as a way to describe women like me; rich with ideas, led by our interests, quick to connect the dots and spot patterns, and often working in a rather non-linear way.
Sparkiness can show up in different ways. You might leap into an exciting new venture before fully thinking it through - or have brilliant ideas but find it frustratingly difficult to begin. You might start enthusiastically, continually rework what you’ve already created, struggle to finish or bounce between all three scenarios.
For some women, these lifelong patterns finally make sense after an ADHD diagnosis. Others are beginning to wonder whether ADHD might be part of their story, since it’s finally being spoken about more often. And some may never use the label, but still recognise lots of the experiences I describe.
So, “Sparky-brained” isn’t a diagnosis or a checklist. It’s an invitation to become curious about how you naturally think and work, to recognise both your strengths and recurring challenges, and proactively shape your business to better fit who you are - rather than pass judgement on your capability or worthiness.
Here are three of the most common patterns I see
And once you contextualise them, you can begin to see what your business needs from you.
POPCORN
BRAIN
Ideas fire constantly. You have seventeen tabs open, three notebooks on the go, and a voice message from last week you haven't listened to yet.
You start things brilliantly. Finishing them, or resisting the urge to rebuild version 3.5 from scratch, is another story.
The gap between your vision and what you’re actually achieving is so frustrating… it’s chipping away at your natural optimism and enthusiasm.
PRIORITY PINBALL
You take action. You invest genuine effort. You end the day tired, but that uneasy sense of 'did any of that actually move anything forward?' keeps prodding at you.
Urgent and interesting keep overriding what’s important. Momentum builds but then scatters. Time evaporates.
You're not undisciplined. You're just trying to run your business with systems that were not built for the way you think and work.
CONFIDENCE SEE-SAW
One day you're certain this is brilliant. The next, a competitor's new offer or a rough week tips you into 'who was I kidding?'
Positive feedback slides off like Teflon, criticism sticks like Velcro. You can list and celebrate your clients' wins in detail, but your own? They don’t seem to mean much…
The confidence to back yourself fully, to charge for the value you create, to say “this is what makes me different and rather brilliant”, stays stubbornly out of reach.
Together, these patterns create what I call Perpetual Potential.
That maddening place where you know - you absolutely know - you’re capable of more, but turning all that experience, expertise and possibility into sustained progress stays just out of reach.
You’ve likely tried all sorts of systems, followed innumerable frameworks, invested in loads of courses and even hired coaches, promising yourself you would finally become more focused, organised or consistent.
And some things worked for a while. Until you couldn’t keep it going…
When that happens repeatedly, the frustration can begin to affect more than your progress. It can also erode your confidence and self-trust, leaving you increasingly reluctant to back your judgement, claim the value of your work or believe that you really can build the business you imagine. You might begin to wonder if the problem is you.
It isn’t.
You’re not undisciplined, incapable or somehow not cut out for business success. But you may be trying to grow through strategies, structures and expectations that don’t reflect how you naturally think and work.
Once you can see that clearly, the way forward changes.
You don’t need a better version of you. It’s about reshaping your business to better fit who you are, how you work and what you want next.
I have a new approach to share with you
My REwire Method™ brings business strategy, self-leadership and an ADHD-informed lens together to help you understand your patterns without judgement, strengthen your self-trust, own the value of your experience and distinctive expertise, and reshape your business to better fit who you are, how you work and what you want next.
Because your business and you, the woman behind it, can’t be separated and even the smartest strategy is not going to be useful if it demands you keep working against your nature.
I know how this feels
because I’ve lived it too.
Business strategy and ADHD support are often treated as separate worlds.
I sit at the intersection of both, and my clients often say, “Working with you feels like releasing a handbrake I didn’t know was on.”
I was diagnosed with ADHD at 53, after more than two decades in business.
The recognition brought surprise, relief, grief, a side order of anger and a very belated, “Oh, so THAT’S why.”
It explained the idea avalanches. The energy spikes and crashes. The hyperfocus rabbit holes. The endless pivots. The years of feeling like I was simultaneously too much and never quite enough.
But my diagnosis didn’t just explain how I worked. It helped me reinterpret years of self-doubt, reliance on external validation and the exhausting sense that I should be doing better than I was.
And it didn’t shift me away from business strategy. It helped me understand why self-worth and self-leadership had always been inseparable from it - and why that integrated approach matters to so many of the women I support.
It also helped me understand why I’d been quietly attracting women whose experiences echoed my own throughout my business journey, even when none of us had the language to name what was happening.
The insight my diagnosis delivered changed so much. How I work. How I lead. And, most importantly, how I help my clients.
I’m Angela Raspass, strategist, ADHD business coach and mentor.
I bring together decades of business strategy experience, lived ADHD insight and formal ADHD coach training through the Gold Mind Academy in the UK, in my REwire Method™.
It’s my strategic approach to helping sparky-brained businesswomen understand their patterns without judgement, strengthen their self-trust, own the value of their distinctive expertise, reshape their business model and marketing around their natural strengths, and create the rhythms and support that help those changes stick.
That might mean untangling your ideas, naming the valuable IP hidden inside your work, refining your offers and pricing, strengthening your positioning and messaging, updating your website and marketing, or getting clear about what matters most.
The women I work with aren’t starting from scratch, and they’re not looking to build a business empire. They often want growth, greater simplicity, more financial reward, deeper fulfilment or a blend of all four.
What they don’t want is to achieve this by continuing to fight their natural wiring or sacrificing the other parts of life that are equally important. They’re looking to create sustainable impact through a business that works with them, not one that makes constant demands of them.
If this is what you’re looking for too, I’d love to help.
You can borrow my belief in you until you have it for yourself...
Ready to stop second-guessing yourself and reshape your business so it works with you?
If something on this page made you think 'wow, maybe I’ve found someone who really does get it' - that wee flicker of recognition is worth paying attention to.
You don’t need to have everything figured out before you reach out. The connection call is simply a place to start.
I’m based on Sydney's Northern Beaches, and I work with clients across Australia and internationally via ZOOM and in-person.
NEW EDITION! Now updated through the lens of a late ADHD diagnosis and all the belated understanding that delivers.
The companion for your next chapter in business.
If you've got a quiet nudge inside – a sense that something new is calling you forward in your business – this is the book for you.
It's been revised (from the original 2020 edition) for my fellow sparkies and ADHDers, who might be beginning to realise why the rules of business have never quite worked for them…and what to try instead.
And it's still very much for every woman who knows something more is possible in her business and wants an honest, practical companion for the journey there.
You may have heard me on these podcasts
More for your sparky mind.
Ideas, insights, and the occasional naming of things you thought only happened to you.
