We'll turn your brilliance into momentum.
I know what it’s like to feel stuck in Perpetual Potential - overflowing with ideas, energy and ambition, yet struggling to turn them into the structured, sustained impact you know you're capable of.
For years, I couldn’t understand why traditional business advice never quite fit. Why did I bounce so quickly between ideas? Why did consistency feel so hard? Why did formulas that worked for others feel rigid, exhausting, or impossible to sustain?
When I was diagnosed with ADHD in 2022, everything clicked.
Suddenly, I it made perfect sense why I'd developed my unusual but valuable strategies and tools over the years.
When the traditional approaches just didn't seem to work for me, I created new ones that did. These alternative pathways, strengths-based workarounds, and self-leadership practices weren’t just useful, they were essential for a sparky-brained businesswoman like me.
Turns out they work well for other women too!
This is my approach for sparky-brains
Before we can build momentum, we need to make sure you’re not working against yourself - and that’s where Your Spark Advantage© comes in.
The foundation: Your Spark Advantage©
Your unique strengths, challenges, and ways of working should shape your strategy - not the other way around.
That's why we uncover your Spark Zone, Spark Edge, and Spark Blueprint:
✨ Where and how you thrive best
✨ What makes you uniquely valuable
✨ What patterns or pitfalls might hold you back
This self-knowledge gives us the clarity and confidence to build a strategy that fits you - so you can move forward with momentum instead of resistance.
You can read more about Your Spark Advantage here >>
The strategy: A three-phase framework
Once we have this clarity, we move into a three-phase completely personalised framework where we discern the right opportunities, shape them into something tangible, and position them for impact.
- Seeing the possibilities, shaping the plan – Spotting the best opportunities and exploring how to move forward.
- From vague to visionary – Tangifying your ideas into clear, structured offers or frameworks.
- Positioning & promotion – Refining how you price, package, and market your work in a way that feels natural to you.
1. Seeing the possibilities, shaping the plan
Sometimes, you know there’s an opportunity - you feel it - but you’re not sure how best to approach it. Other times, you don’t even know it's there, but I do.
I help you spot, explore and evaluate new possibilities - whether it’s stepping into a new market, evolving your services, or refining what you already have so it works better for you.
I’m most energised by working with sparky-brained women who are ready to elevate their impact - women who feel stuck in perpetual potential, knowing they’re capable of more but caught in a loop of overthinking, second-guessing and starting over.
The first step to breaking free is the Self-leadership principle of self-knowledge.
And that’s why as we're workshopping together, we're working at the intersection of your Spark Advantage, the market needs, and the impact you want to make.
Together, we'll develop the opportunities with potential for contribution, fulfilment, and financial reward.
2. From vague to visionary - making your brilliance tangible
Once we’ve identified your opportunities and strengths, we move into what I call tangification - transforming our big, beautiful ideas into a clear, structured and compelling framework.
This is where I help sparky-brained business owners tangify their genius - taking the brilliance swirling in their heads and shaping it into something they can confidently communicate, sell and scale.
But we don’t just talk about it. I see it. I map it. And I help you find the words to articulate it - in an Authority Initiative that differentiates you in the market and helps your ideal clients immediately get what you do and recognise the value of it.
Your Spark Blueprint© guides this process, ensuring that what we create is fully aligned with how you naturally work best, so you don’t just have strong offers, but ones that feel good to deliver.
Positioning & promotion: Sharing your genius with the world.
Now, we take everything we’ve built and refine how you price, package and market it in ways that feel natural to you and leverage your unique sparky-brained strengths.
This is where Your Spark Advantage© truly comes into its own.
We’ll use your Spark Blueprint© - the deep understanding of your strengths, work style and potential pitfalls - to shape a business model and marketing strategy that works with you, not against you.
This means:
- Designing Horizontal and Vertical offers that play to your strengths (instead of forcing yourself into someone else’s formula).
- Pricing with clarity and confidence (no more undercharging or second-guessing).
- Developing marketing strategies that align with your energy and focus (so you don’t burn out).
Because when your business, brand and offers are built around your unique Spark Advantage©, everything flows - from your services to your sales to the impact you create.
